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NBASW Rebranding

The NBASW is in the process of building a new website for the Association, and has hired Revolution, a company from Saint John to assist us with this project. The first step in creating the new website was to complete a discovery process. This included a review of the Association's branding, and the key messages and feelings that we want people to experience when visiting the website. This discovery process included NBASW members representing different cultural, linguistic and age demographics, as well as a public representative, and NBASW staff.
The result of this discovery process was the creation of two new logo concepts for the NBASW. Each concept is being presented with a rationale about its design. We invite you, members of the NBASW, to decide which logo best represents the modern Association by reviewing the logo designs and voting by January 12, 2018.